Link Building

December 5, 2009 by ArtRanks
Filed under Advanced SEO Tips

: Image via Wikipedia

SEO experts are quickly turning to article marketing as the best way to increase traffic to their website. This is viewed as the best way to create inbound links and ensure you’re looked at as the go to guy in your niche.

Some advice

Inbound Links Probably the most important part of article marketing is the gains you will receive to your link popularity. By creating interesting content people will often publish your work on their website and link back to you. How does this benefit you? Per the terms of most article directories, site owners cannot remove your links. Inbound links increase page rank and your position in the serps. This is the name of the game in SEO. Do not publish article that does not include links to your site.

Your article should always be interesting Poorly written articles can often do more harm than good. There are many spammers out there that write nonsense articles just to distribute them to a free article directory. Bad services will publish these articles, but other sites will not pick them up. This does you no good as you will only gain one inbound link with no PR. It is time well spent to ensure your article is spell checked and worthy of a read.

Content This can be difficult for some people. The #1 rule is to add value to the article directory. This is also the best way to help yourself. The more hits your article receives, the better your chances are to have the content picked up by other sites and blogs. There are many ways to go:

Solve a problem If you fix something, write an article. What was the problem? How did you fix it? How did you find the info? The Internet has many problems to write about!

Share your knowledge Industry experts can share a wide variety of information. Writing a “how-to” article is one of the best ways to have your customers look at you as an expert. These articles are pretty easy to write and often produce a lot of links.

Lists This is the number 1 link bait! The topic can be anything about your industry. There is virutally no limit to the topics and these are also very easy to write.

Tell a story This is a bit more difficult than the previous examples. Writing about a problem the reader has and how to solve it is powerful marketing. Never write about yourself, nobody cares about you. Find a problem the user is having and solve it.