How To Choose A Domain Name With SEO In Your Mind

August 17, 2009 by Sagrib Harawad
Filed under Internet Marketing SEO

Domain names say much more about our business than we know. They tell customers and search engines what our site is about and how they should look at us, before they even see our site frequently. As far as search engines go, our domain name is a lot like our personal identification. If you were looking for a specific person in a stadium full of people but nobody had identification with them, it could be a logistical mess!

The first consideration is to try and choose a domain name that sufficiently expresses your services and/or products; it also needs to be a broad enough term that will cover any expansion in the products and services offered by the site. Ideally it is best to choose a name that can be easily remembered by people, to encourage repeat visits from customers that come to know your website domain name, along with the products or services that you offer.

From a search engine optimization perspective it is best to choose a name that contains your most significant keywords or keyword phrase. This is one of the factors that can help your site to be search engine friendly and therefore, along with other factors, be more easily found and gain higher rankings in the search engines.

What method should I use to find my target keywords?

There are several tools available freely online that can help you to establish the best ones to choose from, my personal favorite is the Google keyword tool. To find this simply type, ‘Google keyword tool‘ into the Google search box, and it should come up within the first few results.

Start by entering important keywords related to your industry into the tool. It will bring up an entire list of keywords that are related to your original search term. That is your possible keyword list.

Depending on your location and your keyword you may come up with results like; “caterers in Decatur” or “attorneys in Atlanta”. Your keywords should be marked with your business and your location for best results.

Once you have done this a series of keywords will be generated and traffic estimate will appear beside it. A very simple and useful strategy is to purchase the keyword with a high level of traffic as your domain. This will give you a strong edge on the competition in terms of SEO.

Again, try to include your city and service type in the domain if possible. This will help both search engines and your customers to value your site. A great technique for procuring a good domain name in a competitive market is to use dashes in the domain name. It will be indexed the same by the search engines.

About the Author:

Gavin King is an internet marketer and enjoys writing articles about any how to do seo yourself company and how to do seo yourself in general. Remember to refer your friends to this article if you have found it helpful and visit our site at www.imgavinking.com for more information.

Possibly Related Posts: