The Search Engine Optimization Process

January 28, 2011 by FTS
Filed under SEO Business

Search engine optimization is quite a bit easier than many people think, but the majority of webmasters and bloggers do not understand the timeframe so when they don’t rank well quickly they give up. The basics of search engine optimization are first creating a quality website that will generate links through content alone. On the website you should place the keywords that you would like to rank well for. It is also important to have the keywords in your meta title and description as well as within the content especially headings and titles. One good example is my website make money online which is optimized for the keywords “make money online” and “earn money online”. I first placed the keywords in different places around my site including the URL, titles, and within content then started building links for the terms.

When trying to rank well for a certain term one important factor is the number of incoming links to your website that have the term you would like to rank well for. It is not enough just to place the keywords on your website and build links with the URL between the anchor tags. If you want to rank well for a specific term you will need to do comprehensive link building. Usually if you build links from authoritative places such as ezinearticles.com not only will you build keyword anchored links, but you will also get free website traffic. Article marketing is of course only one method of quality links building you should also be exchanging links which you can do so on such websites as linkmarket.net and submitting to free general directories which you can do at directorycritic.com. With these resources you should be able to acquire a solid backlink foundation. There are many other ways you can start building links, but for this post I will direct you to the ultimate backlink resource which is v7n.com/forums/. Go and ask the thousands of webmasters where they build their links and they will be happy to share with you.

The final aspect of search engine optimization I would like to discuss is the importance of time. The major search engines do not trust brand new or even reasonably new websites or blog. To gain the trust of the major search engines will take around a year, but if you are working every day on your link building you should start to see improvement in the search engines even for competitive terms. The problem is when your website is new it can be easily outranked by older websites so keep this in mind and do not get discouraged when you lose position. Personally for the most competitive terms I usually work extremely hard during the first six months building as many links as possible then the next six months I build links regularly, but not nearly as much. The first six months is when I catch the competition then the second is when I wait for Google to give me trust because of the time. Whatever you decide to do it is a good idea to not give up on a presence until after the first year. Make sure during this waiting period you get your presence indexed in the major search engines by building a few hundred backlinks.

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