Beating Your Competition With Seo

January 10, 2011 by ArtRanks
Filed under Internet Marketing SEO

When planning out a new web site it is important to look at the competition you will be going up against. This will tell you how much search engine optimization work will be needed in order to rank higher than your competitors. The key words that they are targeting must be identified so that you can know how and why to use or not use them. I wrote this article to give you some guidance as to what to look at when analyzing your web site’s competitors.

The first thing you should do is decide on what key words you want to focus on. This will allow you to fully analyze your competitors sites. If you are flexible with your key words, you may find that you can change them to focus on key words that your main competitors have ignored. One Minneapolis seo organization says that targeting synonyms with less volume as well as less competition may lead to quicker sales due to the quicker rankings. For example, focusing on the term “golf clubs” may make your link building efforts much higher. However, if you were to narrow down your key word to something like “woman’s putters”, you may have a much easier time of ranking for your key words.

Once you know what key words you want to focus on, you will need to take a look at your competitors pages with those keywords. This can be done by typing in the terms into Google, Yahoo, and Bing. The first 10 listings will be your toughest competition for that key word. You’ll need to out rank most if not all of them to get any solid search engine traffic from your main key word.

Navigate into each of these pages and take note of the domain age, page rank of the site, and the number of back links pointing to the page. Take a look at the title tags to see if they have placed the proper key words in them. As surgeseo.com states, the older the domain, the higher the page rank, and the more links pointing back to the site will make the competitor harder to dethrone.

You’ll find that when you are targeting specific words for your domain, you may not be able to buy an old one. Page ranking will be non existent on a new site and you will not have any links. Your job will be to build as many quality links to your page as possible. You’ll have to make sure that you have each link using the key word anchor text you are targeting.

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