Try To Work With The Information

September 30, 2010 by FTS
Filed under Internet Marketing SEO

It is natural that having created in the analytical questionnaire possibility of viewing of all actions with the client carried out by the Company we create certain information vulnerability of system. Therefore I recommend to create system of level of access to the information on the client in the analytical questionnaire for various employees, on the basis of expediency of application by them information on the client in the work.

For entering of the data into the analytical questionnaire commercial employees of the company are responsible («managers on sales»), control over presence of the necessary information on the client in the analytical questionnaire is carried out by the supervisor or the head of a sales department of the Company. Absence of the information in obligatory fields for filling of the analytical questionnaire is punished by the penalty to the commercial employee or not transfer to it of a bonus on sales to the given client. The same concerns also to an information urgency in the analytical questionnaire. The supervisor or the head of a sales department is obliged to check monthly selectively an urgency of the data in analytical questionnaires of clients of each of managers of a sales department. Obligatory action for the supervisor or the head of a sales department is check of an urgency of the information in analytical questionnaires of the clients which level of loyalty has gone down according to the report of inventory of clients.

Filling of the given questionnaire shouldn’t “strain” in which image the client of the Company, therefore I recommend gathering of the information to spend for the analytical questionnaire gradually, not busily asking questions, as though on a conversation course. That is very positive, so to fill the given questionnaire the manager should ask to the representative of the client rather personal questions that initially should cause an arrangement of the representative of the client to the manager and the company which it represents for any person very much likes to tell about itself, and takes pleasure, when these stories listen.

But as though we carefully didn’t collect the information on the client and didn’t verify each offer, the moments of not understanding between the Company and the client are anyway possible. In order to avoid any problem to each client of the company should be as much as possible accurately rules of “game” which are set by the Company that minimizes risks of conflicts constructed on not understanding are informed. What is necessary to make for this purpose? For simplification of understanding of clients of an operating procedure with the company and accordingly and the company informing of clients on an operating procedure with the company is necessary to spend increases in interaction of clients and as to spend constant informing on competitive advantages of the company.

The operating procedure with the company should be described in position about work with the company for each type of clients – an operating procedure with big clients, an operating procedure with small clients. The document on an operating procedure should be registered in two versions – the work expanded with algorithms for employees of the company and the client version of an operating procedure. The document should be for the client practically the instruction on work with the company. As in the document on an operating procedure with the company all advantages of the company which should be organically included in the document on an operating procedure should be reflected and should display uniqueness of the offer of the company. Except rendering assistance in orientation of the client in system of offers of the company and principles of interaction with the company, the document «the operating procedure with the company» should underline in every possible way convenience of cooperation of the client with the company and uniqueness of the offer.

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