SEO Advice – Keep Your Expenses Minimal

November 7, 2011 by admin
Filed under SEO Business

For many smaller Websites, the costs of development and upkeep can be daunting. Private owners are struggling to pay their high-tech site maintenance crews for Google compliant pages that will jump up the ranking lists quickly in order to make a profit. Site owners are often business oriented individuals who are forced to trust the recommendations of their developers in relation to what is actually needed to gain ranking exposure. This situation allows for some developers to charge for site services that are not necessary for success.

Since 1998, the W3C, the international standards organization for Internet development, has been at the center of a controversy regarding their self-appointed status as arbiters of web development standards. The W3C is made up of 356 member organizations and claims the right that all internet web pages must adhere to their stated formats and styles, thus ensuring the uniformity and compatibility of any website’s development. When a page’s HTML is created using W3C standards, that website is considered to be validated by the W3C.

A recent storm developed against the W3C after it was determined that they were black-balling various computer languages because they deemed them to be inappropriate for use in web site development. There were even untruths about Google actually favoring W3C compatible pages in their search ranking algorithms. In the over 200 pieces of data that Google uses for their ranking engine, not one of them relates to W3C page validation.

Google is not concerned with page validations, or pages being created in strict W3C compliance, and no extra ranking credits are given to the sites that spend up to 20% more time in creation to ensure a strict validation. In other words, the businesses that are paying more money for their W3C validated pages are not receiving any enhanced benefits from this extra layout of cash. User traffic does not increase, and Google does not give a better page ranking for efforts at uniform coding.

Matt Cutts is a famous member of the Google Search Quality group – the experts of those arcane Google SEO algorithms. He makes a valid point on the search bots that Google uses to index almost every web page on the internet. Since a majority of the web pages on the internet are NOT W3C compliant, those search bots still need to be able to read and index those web pages as much as the compliant ones. Therefore a page’s ranking has little to do with whether or not a web page has been developed to the W3C standards. Any development resources spent on W3C compliance is wasted money.

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