Why Search Engine Optimization Is Necessary

With a new edition of OK to Make Money Online, we are going to look at Search Engine Optimization (SEO). SEO is just a fancy term for teaching Google about your website so it can send the best traffic your way and place the proper ads on your page.

Most web sites do not focus on keywords or keyword optimization. The website authors do not do the proper keyword research and so the pages and the site are not keyword optimized. Then when Google spiders the site what does it find? A whole bunch of keywords but very little uniformity, and if by accident there is some keyword uniformity, what is the keyword? Worse yet the keyword or long tail keywords don’t even pertain to the main subject of the site.

So let’s take a look at a cooking site. What is the main subject? Is it clearly spelled out? Does it have multiple food categories? Is there any related content other than food, say food from Paris or Italy? Do the pictures match the recipe?

We need to make your site single purpose. So let’s say you have a site that covers many categories or subjects. We need to break it up into niches, with each niche having a single subject or keyword. Then Google will be able to correctly categorize your site by keyword. So: one subject per niche.

With a list of topics or categories in hand, we need to create a website of each. The hard part is going to be the URL name. This is the one area where the name is important. So how do we determine the best name? By using our keywords. But wait you don’t know what a good keyword for your subject or category would be? OK, let’s ask the expert: Google. You can use the tool Google uses to sell ad space under Adwords, Keyword Tool. With this tool you can input your subject, category and Google will return a list of the searches that people have entered and the keywords they used.

Once you have found a keyword for each of your major topics it is time to create a blog or website. Remember; keep the website focused on a single topic or keyword. The topic or keyword should be in your URL name, the website title, privacy page, the about you page, etc. Use the keyword as often as possible but still make the pages enjoyable and readable. Continue doing this on each new website for the rest of your keywords.

Take any articles that were already on your old site and rewrite them using the appropriate keyword for the article. Make sure you use your keyword or phrase in the title, opening paragraph, body and closing paragraph. Copy that article to the new website and publish it.

Some articles will contain pictures. Make sure you have your keyword or keyword phrase in the description area of the picture, usually found in the HTML code. This is often the text that is displayed while you are waiting for the picture to be displayed.

Last, make sure not to exceed one or two uses of your keyword per one hundred article body words, or Google may flag you site for keyword stuffing and sandbox you until you correct the problem.

To review: make your sites single-minded, research your keywords using Adwords, and use your keyword frequently to make money online. Remember you want Google to think you are the expert when you make money online.

Michael

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