The Value Of Position 1 In Google

August 4, 2010 by FTS
Filed under Internet Marketing SEO

Chikita company (a paid advertising company that has a sufficient number of clients to speculate from the traffic constructed) carried out a study whose data were really useful. The question they desired to solve is: Regarding the traffic in our web-site, exactly how much are the positions in Google really worth?The response is a whole lot.
A sample of traffic that arrives to the Google ad nework from Chikita was examined, and it was segmented in accordance with the position in Google’s findings. This was done to with the intention of locating the value of the Search Engine Optimization

Of all the traffic in the sample, the very first place led to 34.35%. That is nearly as much as the positons two to five, and it is more than from 5 to twenty combined. When we go from the top of the page 2 to the bottom part of page one of results, we find the most significant boost in traffic; going from 11th place, which is placement one on page two of results, to ten, which is position ten on page 1 of findings, is a 143% jump in the traffic. The base number is really low, however. The leap of 143% indicates moving from 1.11% to 2.71 percent of all of Google’s traffiic. The leaps are larger and larger as the first page goes up.

In the year 2006, AOL presented another similar document which proved that 42 percent of the traffic was in the 1st place, 12 percent for the 2nd, 8.5 percent for the third etc. The findings are very revealing, primarily for people who work in Search Engine Optimization, given that it offers statistical information on the assumptions that we already had, for example, we see that the Search engine optimization client traffic increases with time, it is regular to anticipate that not to stop moving
Even now, the 1st concern that jumps to one’s mind is that reaching the top one is incredibly hard and is usually associated with years of work in Search engine optimization and high quality content, then. Does this imply that the rest of the web sites are throwing away their SEO efforts? Under no circumstances. The Search engine optimization and Usability – Persuadability must continuously go together. Maybe the first place takes 34% of the traffic, but if its contents are NOT useful then you would be losing your traffic and users will without a doubt search positions 2, 3, 4, 5, etc until they find what they desire.The 1st thing, nevertheless, that comes to mind is the strong difficulty in attaining the top. This is generally connected with years of work in SEO and good quality content. This does not mean that the rest of the internet websites are throwing away their Search engine optimization efforts. The Search engine optimization and Usability-Persuadability should consistently go hand in hand. The 1st place may take 34% of the traffic, but it would be a waste if the contents are not practical, and users would search all the other positions until they find what they want.
An essential factor to know is that it is typical to get users who do have the genuine purchase objective. What they do is that for each product search, they check out more than four internet sites for each product search. Then they do a comparison of prices and services, offers and extra bonus deals. When they have done that enough, they finally choose.

We should also realize that much of the traffic is just folks who are browsing or examining, or even the rivalry. For instance, some web-sites have thirty thousand or more visits a month and only about three booking enquiries a week … Of course, I mean a well situated internet site but inadequately

Access important tips about the topic of one way links – please make sure to study the page. The times have come when concise information is really only one click of your mouse, use this possibility.

Possibly Related Posts: