Four Negative SEO Practices That It Pays To Keep Away From – We Reveal Some Of The Most Common SEO Errors.
June 25, 2010 by FTS
Filed under Internet Marketing SEO
Many businesses still see SEO Services as some type of dark art, however, SEO is actually quite straight forward, its just about making sure that your web content is correctly formatted to allow search engines to easily spider your site, making sure the your content is original and ensuring that you play within the rules laid out the terms of service of major search engines like Google, below is a list I prepared of the most familiar SEO blunders I come across. By
avoiding the below practices you can ensure that your website has the potential to rank well in organic results.
Drop down Boxes Navigation.
quite a few older sites still use drop down form type boxes as their main and only means of navigation, this causes problems for spiders trying to crawl your website, if you are going to use this type of navigation, then make sure that your website also has text links as a backup and also add a site map so that search engines have a list of the pages you want indexing to use as a guide.
Splash Pages.
One of the most terrible things you can do to your website for SEO, not only that but studies show that internet users find splash pages unnecessary and frustrating, in fact a small percentage of users will actually leave your site as soon as the splash page shows. Imagine going to the supermarket and finding a big electric door with a button on it saying “welcome to the supermarket, push the button to enter” would you be impressed? Probably not, more likely it would just frustrate the hell out of you! From the perspective of an SEO Services it is even worse, splash pages generally consist of images with very little to no textual content, this means that your domains most important page is useless and has no chance of ranking well for any competitive keywords.
Flash Navigation.
Another bad move SEO wise, whilst flash can look stunning, it is for the best part unreadable to search engines, whilst it is correct that Google can now read some data from flash file, the days when I would endorse flash as a websites primary and only form of navigation are still a long way off. If you have to use flash as a primary form of navigation, then make sure that you back it up with text links and an up to date site map.
Canonical Urls
Spammy Content.
Unnatural and spammy content does not go overlooked by todays search engines. Keyword stuffing is a bad practice that will harm your websites ability to rank well, if you have trouble fitting all your important keyword into a page whilst maintaining a natural feel to the content, then the best rule of thumb is to create a new page for supplementary keywords. Remember that you should write content for human readers and not spiders.
Read pragmatic info in the sphere of SEO Services – study this webpage. The times have come when proper information is really within one click, use this chance.
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You’re right, Flash is not SEO friendly. But the visual from Flash can be stunning, so knowing how to still make your site search engine compatible is the key. I always point out the +’s and -’s of Flash to my clients. I stress that enough text is needed (whether you have Flash or not) to get the correct keyword density of 3% to 5% on all keywords that you are using on any one of your web pages. Have you ever seen a site, with the allowed 20 keywords, where the keyword density is also correct? Let me know if you have, because I haven’t ever seen it done. I tell clients that if you have 10 web pages on your site and you have 5 correctly done keywords per page, you then have 50 great keywords. 4 to 5 correctly done keywords is better then 200 badly done keywords. Don’t you agree?