The Way To Boost The Potential Of Your Squeeze Page

June 23, 2010 by FTS
Filed under Internet Marketing SEO

What I want to accomplish with this article is to keep you from making the same mistakes I made when I started, or if your business is going well to do what I can to help make it better. We’re going to explore the required elements of a high converting squeeze page.

The first thing that always comes up is the headline. I think we all know about the value of a compelling headline so all I’m going to say is: A headline needs to be crafted with one thing in mind. The goal of the headline is to get the user to read the first sentence. The list of benefits is one of the most important elements of your squeeze page. This is where potential subscribers find out what’s in it for them.

Always provide value at your squeeze page. Accomplish this by making free offers. Whatever your free offer is you must make certain that it is something that subscribers will want. It is important that your free offer is something that people will appreciate and use. If people feel like they wasted their time downloading your product you have no chance of selling them anything in the future.

A good squeeze page always has a strong call to action. People usually know what they are supposed to do, but sometimes they need a little direction. Also, Design is vital, it’s crucial that your landing page has a professional look. If you don’t want to spend the cash for a specialized designer, you can use a professionally designed lead capture page template.

Now that your prospect has subscribed to you list, this is a great time to make them a onetime offer. Nearly all auto responders will redirect your subscriber to a success page. This is the perfect point to make a onetime offer since your prospect has subscribed into your email list. In a way you have made a sale. You gave them something of value and they paid you with something of value in the form of their contact information. And best of all they have agreed to review offers from you down the road. In a lot of ways getting someone to agree to review additional offers in the future can be a great deal more precious than a onetime sale. The objective of any auto responder series is to turn subscribers in to lifetime customers.

Speaking of auto responders, this is where you make your money. Your auto responder is where you build value with your subscribers. The squeeze page will get them in the door however the auto responder is where the sale is made. Utilize your auto responder progression to build significance and confidence with your subscribers. I suggest a six to one ratio. Which means you will give your subscribers six quality freebies for every monetized offer you make. If you stick to the six to one rule your subscribers will respond by being loyal lifelong customers. A well constructed sequential auto responder sequence will create more product sales, increase cash flow, and don’t forget that it will produce traffic to your site.

In conclusion, if you do these things there is no doubt that your conversions and sales will dramatically Increase. I know it will take some effort to follow through on some of these things, but you will be very glad you did. Remember, as your list goes so goes your business.

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