Real Time Results for Google
September 21, 2009 by ArtRanks
Filed under SEO Business
The current popularity of Twitter and the fact that Twitter are trying to turn them selves into a real time search engine has made Google remain firm up and respond.
Although we all know that fresh unique content was always essential to build power and authority on your site and also give your new post a freshness boost, there has been a slight tweak in the algo from what I am seeing over the last few days to give further power to fresh posts from authority and powerful sites.
What seems to be happening is that when a new post is created it gets indexed and then placed into a Top 10 position for some extremely competitive terms, this 10 over the next few days drops away on to page two, three and then finally disappears from the SERPs.
It seems as though Google have slightly tweaked the algo to further bring in fresh game results. Again this is great for that extra piece of exposure.
One good example of this is the phrase SEO. Firstly it was David Naylors post about geo targeting which came straight into the Top 10 and then slowly faded out as the post aged and then the Search engine journal post which hit the first page and then slowly started shifting out.
So could Google actually be heading for more real time results and if so could they want to strike up a partnership with Twitter, to see exactly which piece of fresh content actually deserves to have a ranking and which one does not, they could look at citations and also look at the amount of buzz and chatter that a certain post may be causing.
Whatever ends up happening it will be good to see how it all plans out and develops.
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