8 Important Myths Of Landing Page Quality Score

Myth one: Google hates affiliates
False. The question affiliates ought to raise themselves is: “Was the user’s search experience created higher by visiting my page before going to the merchant’s page?”. If you review several services and show the benefits and options of every service therefore that a searcher will build a additional informed call – then you’ve helped the search process. If your page is just regarding a single product and each single link from that page just goes to the same merchant page, then you’ve not added to the search experience.
There are many exceptional affiliate sites that boost the search experience. Google does not hate affiliates. Google hates making the search method longer for the user.

Myth a pair of: Micro sites and dedicated landing pages not work
False. While Google does want a user to possess choices, you can simply build a page that showcases one product or service while still giving the user navigational choices. While micro sites or one-page-surprise sites have taken some quality score hits over the past couple years, dedicated landing pages are still effective.
When coming up with your page, explore for non-intrusive ways in which to add some navigational parts to the page. If you think about this from the user’s standpoint, the page you chose for them could not be the actual product they needed to see. A lot of importantly, if a user needs to seek out out additional regarding your company before committing to trusting you with personal information; do they have any options?

Myth 3: If my site doesn’t have a high Page rank, I can’t get a smart quality score
False. First, Page Rank is stored aT the page level and not the web site level, but we’ll ignore that truth for the moment. Google encompasses a utterly completely different bot and algorithm for page rank versus landing page quality score. Whereas each ads-bot and Google bot might share some information, the way the info is really processed is separate and for fully different purposes. A complete new web site will do well in PPC. A site that’s banned from the organic SERPs can do well in PPC. A site banned from PPC will do well within the organic SERPs. Landing page quality and natural search rankings are utterly unrelated to each other.

Myth four: My keyword has to be on the landing page
False. The search engines understand semantic indexing. If a page is about cell phones, it in all probability has the words: Blue tooth, 3G, mobile or cell, phone, etc on the landing page. If your keyword was ‘mobile phone’ and you sent traffic to your page concerning ‘cell phones’ that didn’t mention the word mobile on it, your quality score should not suffer.
It will be a smart observe from a client’s standpoint to use their lexicon (mobile or cell); however, it’s not an absolute must. The nearer connected your landing page’s theme is to your keyword, the higher your landing page quality score can be. However, it’s not necessary to use the keyword on the landing page from the standard score perspective.

Myth 5: Adding a privacy policy will increase my quality score
It depends. If your site doe not collect any personal information, then you are doing not want a privacy policy (from Google’s perspective, but your country could have totally different laws regarding TOS and privacy policies). However, if you collect personal data, like an email address, phone range, or mastercard, having a privacy policy can facilitate your quality score.
One among the standard score tips is transparency. Your privacy policy might say that you will sell any data given to you to the very best bidder. However, the actual fact you set that into your Privacy Policy means that you were clear to the user on what would happen to their personal information.

Myth half-dozen: My site is in Flash, so I will never have a good quality score
False. Google has created several improvements on the subject of indexing flash. This does not mean they will index your web site properly. An exercise you can try is to place your URL into the AdWords Keyword Tool and have your page spidered. If the instructed keywords are kind of like what you think the page is about, then you are usually in smart shape. If there aren’t any results, or the suggested keywords are completely totally different than what you think the page is about, you’ll would like to try creating your site more search-engine friendly using progressive enhancement technologies such as SIFR (and see the SEO: Flash area here on Search Engine Land or resources at Jane & Robot).

Myth seven: My page is all images. The new load time pointers are lowering my quality score
False. Google solely looks at how long it takes the page’s HTML to load in determining landing page load times. If your website is loading so slowly that you just see a drawback with load times in your AdWords account, you have got larger issues along with your site. Just loading a page’s HTML (not scripts, nor pictures) should be exceptionally quick. It should be noted, Google has said they’ll eventually incorporate all page elements into the load time for determining quality score. If this happens, you’ll need to optimize your images, scripts, and alternative known as files.

Myth eight: Adding an ‘concerning us’ page can increase my quality score
Whereas this is a smart follow from a user standpoint, it is not an absolute must. As higher than, the particular AdWords guideline is to be clear to the user. My testing has not shown that this can help quality score yet. But, it is a good practice as this could terribly easily be added to the landing page quality score formula and being clear to users about your business is very a lot of inline with Google’s goals.

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