Learn Why SEO is Not A Science!

October 31, 2011 by admin
Filed under SEO Business

Anyone who tells you that SEO is a science is simply wrong. If SEO was a science, we would all be millionaires because many of us would have cracked the code on how to make your website rank number one on Google.

SEO is mostly an art (even though some parts can be thought of as a science), because there are many ways to do it successfully, and the exact way of ranking high is often hidden and takes time and practice to figure out. Here are some reasons why SEO is an art and not a science:

1. No one knows what the algorithm is: No one knows what the secret sauce is by ranking high. If you think there are people who know the secret to ranking at the top of Google, you are wrong. The algorithm that Google uses changes many times a month, so trying to back engineer the algorithm to find the secrets does not work.

2. Ranking high is based on quality not quantity: If ranking high was based on quantity, people would spend thousands of dollars trying to get crappy links (and many people still do that), just so they can beat their competition. Ranking high is really dependent on many things, but focusing on quality of inbound links makes a big difference.

3. Google is hard to make a fool of: There are many websites out here which are burnt by Google every month. Most of these websites either have very spammy content or simply try to spam their way into ranking high. Because Google can be quite difficult to fool, SEO is not a science, otherwise everyone would be fooling Google all the time.

4. Most people who take the wrong approach fail: There are thousands of SEO agencies selling links for 10 cents a piece from their own network of websites. What they do not know is that the links pass no link juice, because their Page Rank has been burnt to the ground. Anything which tries to relate SEO to a science fails miserably.

5. Ranking high mostly is a very difficult task with a huge reward: If you can rank high easily, what is stopping everyone else from doing the same thing. Easy rankings totally defeat the purpose of having search engines. Therefore, many steps have been taken to make sure people and SEO consultants (and agencies) cannot game the search engines, which means that ranking high is not a science.

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