Google Caffeine And The Changes It Brings

May 7, 2010 by Stephen Gallegosis
Filed under Internet Marketing SEO

Google, one of the most used search engines is coming up with a new organization process that will make Google search engine faster for searchers as well as crawl the web faster therefore rankings to be updated faster. Many people are concerned about the changes and how it will affect their Search Engine Optimization. If you have a web site and are concerned about your ranking, speak with your SEO Consultant to review what changes are necessary to keep your ranking the same.

There are a couple of things that will change in Google. It’s important that you take interest in these changes as they will have an effect, though in some cases small, on your Search Engine Optimization. The primary change that will be noticed is the speed at which Google will be able to update the rankings due to web site changes. With this new change you will need to adjust your Search Engine Optimization as follows: higher web site speed, no broken links, neighborhoods, and the overall quality of your web site. It’s important that your SEO Consultant is aware of these changes and keeps your web site up to par.

As with regular Search Engine Optimization prior to Google Caffeine, spam is not your friend. It will only get you high ranking for a short period of time, if any at all. Speak with your SEO Consultant about reviewing the content of your website. Make sure that there are no lists of keywords or any text that is the same color or close to the same color of the background. Search engine spiders will drop ranking of web sites that include spam, of not remove them altogether from the search engine.

Also, it’s very important that the web sites design and navigation are well organized. With good Search Engine Optimization, it’s good to have a clean and easy to read web site. It’s important that not only searchers are able to navigate through the web site smoothly, but also web spiders that will determine the ranking. A SEO Consultant will be able to review your navigation and make sure that all the pages work properly and it’s easy to go from one page to another and back smoothly.

Another important point to good Search Engine Optimization that will come with the change is that you must review are the social bookmarks in the web site. The more bookmark links you have to trusted and from trusted web sites the better. In order to understand bookmark links speak with your SEO Consultant, they will be able to explain the best way to optimize your web site with the appropriate social bookmark links.

Using inbound and outbound links on your web site is also a great way to utilize your web site, and is a great Search Engine Optimization technique. Now with Google Caffeine, it’s important to associate your web site with quality web site links. It’s important however that your SEO Consultant reviews the web sites that are linked to yours as association with a web site that uses Black Hat techniques on their web site will lower the rating of your web site. Make sure that you focus on quality of the web sites rather than the quantity as it’s not important how many they are, but how appropriate they are.

Updating your web site regularly will also get Googles attention. The web sites that have not been updated regularly will have their rank dropped. A well upkept website with good Search Engine Optimization will have a higher ranking and therefore more visitation from searchers. Depending on the type of web site that you run, its good to constantly update it. One way that you can have your SEO Consultant constantly keep your website updated, that is if you are using your site as an online store, is by putting a shopping cart and reviews page so it will automatically update itself regularly as long as you have customers.

Overall, the change that will come with Google Caffeine will affect your web site primarily if you don’t use the appropriate methods. Make sure that you use the right Search Engine Optimization methods, and that your SEO Consultant is aware of the changes and updates your web site as necessary. As always content is very important, however, now the importance is also the organization and easy accessible pages. Make sure that the web site is clean and organized and that you are using appropriate links. Aside from just a more organized and updated web site Google Caffeine will not have any effects, except a faster upload time of your updates.

Aya Wilkinson is a freelance writer having a large number of articles published on various well reputed internet sites. She is well reputed as one of the leading SEO Consultants and you can read lates SEO trends at the site of SEO Company

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