Learn How To Pick Up The Best Converting Terms

April 28, 2010 by FTS
Filed under SEO Business

Every webmaster wishes to get a lot of free and targeted visitors to his site in order to get more sales and make quick money online. It is normal that most of the site owners are looking for the high search phrases in the specific niche as it will generate more visitors to the site. Very often we make a common mistake by trying to rank our site for such high level keywords like “books”, “make money”, ”Business” depending on the niche of our money making internet business.

And on the one hand it is correct because such terms are the most popular and get millions of the searches in a month. So if you are selling the cooking books for example, high ranking for the keyword “books” will guarantee you tons of visitors. That’s true, but on the other hand you risk getting untargeted traffic from such general queries. Are those people who search for the word “books” looking for buying the cooking books only? How many of all surfers searching for the word “books” are interested in the cooking books? I am not sure that the percentage of the targeted visitors will be high.

The conversion rate of one-word keywords is very low because they are general and don’t show the searcher’s intent, thus it is better to concentrate your attention on the longer keywords. Those people who search for the one-term words as “books” are looking for the general information and such traffic is untargeted.

So instead of spending much time and efforts on trying to rank your site high for the general and non-specific terms with high competition, it is better to work on generating traffic from more valuable queries. The keywords themselves reveal what a user has in mind. The ready to buy users search for “buy a cooking book” or “books for cooking fish” or something more precise than just “books”. Probably you will get less visitors from such queries, but you will spend less time to rank your site high for them and the conversion rate of such traffic will be much better. Optimizing your site for the more exact terms in your niche that show the searchers’ intention will give you targeted traffic and more sales.

In most cases the longer is the tail of the keywords, the more targeted is the intent of the user. It worth optimizing your site and rank it for the long-term queries that show the intention of the searcher. Such queries usually don’t have much competition. This approach it will let you spend less time and efforts on your SEO and at the same time will help you make money working online.

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