SEO Design Made Simple

August 27, 2009 by  
Filed under Basic SEO Tips

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by Michael Fleischner

When designing a new web site, there is a great deal to consider before you begin. Have you chosen a good niche? Have you organized your content in a way that is search engine friendly? Do you have a URL that makes it easy for search engine spiders to know what your website is all about?

Given the right kind of preparation, search engine optimization is easily accomplished. In order to develop a web site that meets your needs, you must consider the needs of search engine spiders and search engine optimization.

The first step is to start with an web site designed in html and to use cascading style sheets. CSS keeps your coding to a minimum and helps create a consistent look across all web pages. The design of your site needs to be simple yet effective supported by clean navigation.

Web pages should always use their own unique meta tags. The key tags to be included are the title, description, and keywords tags. The keyword phrase you are optimizing for should be included within your meta tags as well as on the physical web page. Make sure that your style sheet includes your keyword phrase at the top and bottom of your webpages.

One way to accomplish this is by starting your title tag with your keyword phrase. At the end of each page, include a copyright notice followed by your keyword phrase. One example is Copyright 2009. MarketingScoop.com Marketing Expert. If marketing expert is your keyword phrase it should be included as the footer in your CSS template.

In addition to including your keyword at the beginning and end of your web page template, consider the following SEO design techniques. Include your keyword phrase in heading tags such as H1 and H2. Shoot for a keyword density of around 3 to 5 percent. Finally, be sure that your keyword phrase is in bold, italic, and underlined. Well optimized sites keep their word count between three and six hundred words.

Simple SEO design is incredibly effective for achieving top rankings. These techniques help to expose your keyword phrase to search engine spiders. Additionally, they make each web page simple to scan, read, and react to. Take advantage of simple SEO design and results will follow.

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