Link Building – 5 Steps to Better Link Building

February 8, 2012 by admin
Filed under Internet Marketing SEO

Yes. There is both art and science to link building. Master them both and you will excel online. Suppose you knew five simple steps to improve your link building with little or no cost. Would it be worth it for you to give it a try? From my own experience I know the very first improvement most people need is to focus and know what your goals are for the link campaign. If you do not know where you are going, you will not be able to evaluate the success of the campaign.

Take a closer look at your keyword research. Or do it again. Then study your search engine results. Are you way way out at page 25 for your keywords? Or have some of your keywords taken you to or near page 1 of Google? That gives you an idea what needs attention next.

Here is an example of keyword and search engine research to give you a better idea. One of my sites ranks really well for a long-tail keyword and has been on page 1 for that term for a long time. But I have some other keywords that could bring me more traffic. There is my intention for the next campaign. Look for ways to get links to improve the ranking for that keyword. See what I mean? You do your research and set a goal. You put it into action and monitor your results in the search engines.

By taking the time to connect your keyword research to your link building you remove the randomness of your link building. Most people do not do this. That is your gain. When you learn how to do the science part of link building well, you can begin to address some of the subtleties that some would consider art. All of this is part of applying yourself to improve your page ranking and visibility and use your time efficiently.

It is true that you need many kinds of links from different sources to enhance your site ranking. Most often you hear about reciprocal links (which are actually 2 way links), one way links and three way links. Links from articles and directories are additional kinds of one way links. Perhaps the most valuable links are automated three way links. Do look seriously into link building services that can help you reach your goals.

Pay attention to what each of the services offer you and what those links will cost you in terms of time and money. You ought to know how long the links in that link building campaign will last. Did you pay for a one time posting? Are they going to pre-existing sites in a network or new links?

Don’t forget to pay attention to what your competition is up to. Where are they getting their links? How well are they ranking for which keywords? When you invest your time in your own research you are better prepared for generating specific link building campaigns.

The basic rule is simple. Every site needs links. Your site cannot float online without them. So unless you are building a site for your own edification and pleasure, plan your links carefully. You can add 3 way links as you go along. You can tweak your link building process and insert links from high ranking pages. Notice which links are no_follow and do_follow links. Together you have more than 5 steps to better link building and each can be useful for your site.

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