The Importance Of Anchor Text In SEO

January 7, 2010 by FTS
Filed under SEO Business

Anchor Text

: Image by bragadocchio via Flickr

Several times as an SEO consultant, a consumer can come to me with a business website that has numerous high quality links and still does not see the results they’re wanting for around SEO. When this issue arises, one in all the first things a look for is to determine if the site has key word wealthy content. If content isn’t the issue, it is a lot of than possible an anchor text issue. In this article I will address what anchor text is and how it can be applied to boost the overall ranking of any explicit website. I can conjointly cowl how a web site can track ones anchor text.

Anchor text, in a nutshell, is the text connected to a link that points to your site. Google, Yahoo and other major search engines place a ton of weight on not just links however also on what exactly is made-up of the particular link. Several people attach links to such words as “click here” or “homepage”. Unfortunately, per Google’s search algorithm or ranking formula, you are now getting credit for the term “click here” and not “Low cost Widgets” or no matter keyword or phrase you are optimizing for. When link building, it’s important to totally perceive what keywords you are attempting to optimize for and embody them in the links you build. When issuing press releases, news articles, and blog entries, create sure you’re together with your specific anchor text with all links pointing to your site.

For sites that do not have a lot of links, directory submissions are a nice approach to create text links with the anchor text you deem necessary. Many directories that are thought-about “SEO friendly” enable you to settle on any kind of anchor text you see fit. A nice resource to search out these “SEO Friendly” directories could be a web site called info.vilesilencer. They list hundreds of “SEO friendly” Directories that you can submit to.

Tracking your web site’s anchor text will typically be tricky. I advocate using some of the free anchor text trackers which will be found online. Google Webmaster Tools encompasses a terribly good section dedicated to showing the number of links every one amongst your pages has and also the text link that Google recognizes. There is additionally a nice web site known as Back Link Watch.

Another important issue when considering anchor text is to look at your web site’s internal anchor text. When creating a link to at least one of you alternative pages on your web site, it’s very vital to incorporate the keywords in your link that you’re optimizing for on your other page. For instance if you’re selling iPod batteries on one of your site’s sub pages, your anchor text should be iPod batteries. A nice place to incorporate all of your pages anchor text is your web site’s sitemap.

In conclusion Anchor text needs to be thought of in all SEO campaigns. Though is simply a small piece of the SEO puzzle it make a world of difference when it’s used correctly.