Advanced SEO – The Characteristics Of A Good Incoming Link

January 7, 2010 by FTS
Filed under Internet Marketing SEO

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What is a quality incoming link? This article describes the key characteristics of a good link. For rationalization functions, the sample company is a shoe retailer called Fred’s Sports, and also the keyword phrase being optimized for is “blue Nike sneakers”.

Key word phrase in anchor text

Unless you set your keyword phrase within the anchor text (the text that describes the net website being linked to), you are wasting a ton of link power. Unfortunately a lot of people don’t grasp this an end up putting their company name within the link text rather than the keyword phrase that they need their company set by. Much higher that they link anchor says “blue Nike sneakers” than “Fred’s Sports Store”.

The link is from a relevant page

Google and therefore the Google-powered search partners obtain relevance within the interconnectedness of net pages. Incoming links should be from pages where the content on that page is connected to the content of the page that’s being linked to. A fishing connected page linking to a casino website is an example of a non-related link. A jogging related page linking to a blue Nike sneakers product page is connected and is looked upon favourably by the search engines.

The link goes to a relevant page

Another mistake that people make is always linking to the house page rather than to the foremost relevant page to the anchor text. If the link anchor text is “blue Nike sneakers” then the link should attend a page concerning blue Nike sneakers, not the house page. This is often by way and away the most common linking mistake.

The link is from an authority web site

Links from high Google PageRank sites are price a lot of, a ton a lot of, than links from other sites. It’s all concerning trust. A link from a trusted site tells the search engines that the sites linked to also are trusted – it’s a vote of confidence from a credible source. Links from .gov, and .edu sites are reported as having more weight than normal links. They are also additional troublesome to urge adding to their perceived quality.

The link is at high of the page

Links from the top of a page (aside from the header), are said to own a lot of weight than links at the bottom of pages. It’s the same with keyword phrases. A keyword phrase in the heading is price a lot of than within the body text.

The link is one-manner, not reciprocal

Google’s algorithm appearance for link exchanges between sites and rates these links not up to straight one-approach links. If attainable, look for one means links by making link bait – compelling content that will encourage individuals to link to your pages.

The link is at intervals the body copy – not an advertising zone

Linking should be a natural half of the body copy. Recent reports counsel that the search engines will derate links from elements of the page that are historically sold for advertising. these have a tendency to be the margins, header and footer areas of the page.

The link will not have a nofollow tag

The nofollow tag could be a recent innovation that tells the search engines that though I am linking to the present alternative page, I do not vouch for the page’s integrity. In brief, the nofollow tag tells the search engines to ignore the link. Obviously you do not wish links to your internet pages to possess nofollow tags. Take care with link exchanges. Some dishonest people can exchange links with you however use nofollow tags within the links to your pages to preserve their own link power.

There are few links on page (less than twenty)

One link to your net site from a page with lots of links does little for your SEO results. The page’s SEO power is being distributed over all the other links on the page. Goo;le’s tips suggest only a hundred links per page, but I believe twenty may be a affordable goal. You never understand when the Google algorithm may change. The perfect page that links to your pages should have no more than twenty links.

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